Advantage chief says Shapps ‘cognisant of industry’s plight’ after meeting

Advantage Travel Partnership chief executive Julia Lo Bue-Said has met transport secretary Grant Shapps to put forward the case for more support for the travel industry.

Lo Bue-Said secured the meeting with her constituency MP after repeated requests, and after a previous scheduled meeting was postponed due to the visit of German chancellor Angela Merkel to the UK.

Lo Bue-Said said she believed the transport secretary was “cognisant of the challenges facing the industry” and said he also encouraged all in the sector to continue to lobby their MPs to raise awareness of their plight.

She also shared an infographic created with Travelogix showing a comparison between travel and non-essential retail to demonstrate the impact of travel restrictions and government guidance.

She said: “I explained to Mr Shapps how the travel trade has been affected by the pandemic and how we have been unable to trade our way to recovery.

“What was clear from our meeting is that the transport secretary is cognisant of the challenges facing the industry and that he hears and understands the challenges we are having to manage.

Click infographic to expand


“Grant Shapps made it clear that his end goal is to ensure international travel is reopened safely, but ultimately we are fighting a health crisis and we must remember that. We spoke of inbound travel and also the challenges with getting the US corridor agreed.”

She added: “The ongoing lobbying of MPs and continued media coverage has meant that the challenges we face as an industry have been brought to light, and as we saw yesterday with a group of 77 cross-party MPs led by Sir Henry Smith MP calling on the chancellor to extend the furlough scheme for the aviation, travel and tourism industries – this hasn’t fallen on deaf ears.

“A year ago we would have never have seen 77 MPs stand up in support of our sector.”

Lo Bue-Said said: “I understand that we all feel exhausted and stuck in a constant cycle of Groundhog Day, but we must keep going and creating as much noise as we can. There is strength in numbers, and the more MPs we have fighting our corner means Grant Shapps has a stronger and more compelling case to put forward to the other cabinet ministers.

“I am urging everyone in the industry to continue writing to their local MPs – this was Grant Shapps’ advice too – to raise awareness of the issues we are dealing with and keep pushing.

“In the meantime, the most important thing we can do for our Advantage members is to ensure they are confident to sell, support them and their customers navigate these challenging times and to build back consumer confidence to get people safely travelling again.”

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