Women in Travel to host multicultural summit

Women in Travel will hold its third annual multicultural travel summit later this month (October 27-28) to discuss ways that brands can attract more black and Asian clients.

The first day of the social enterprise’s hybrid event will feature the findings of a University of Surrey research project looking at UK black, Asian and minority ethnic travellers.

The second day will be a virtual workshop for content creators, influencers and travel entrepreneurs, teaching skills for developing a brand and creating YouTube content.

Keynote speakers are author Lola Akerstrom and Patrice Gordon, head of joint ventures and commercial planning at Virgin Atlantic.

Other speakers will include Fiona Anderson, managing director of GEC PR, and Mo Talukder, sales director at Geotourist.

Women in Travel has partnered with Intrepid to give two content creators the chance to join a creator retreat in Morocco next spring.

The winners of the Intrepid Retreat will be announced on day two of the summit.

Jamie-Lee Abtar (pictured), the multicultural lead of Women in Travel, said the summit will help brands adapt to the new travel environment and better cater for black and Asian travellers.

“Increasingly, brands are seeing diverse communities as ones that cannot be ignored,” she said.

“Destinations and brands are realising the power of influencer marketing, particularly of diverse nano-influencers who don’t necessarily have huge followings but have extremely high engagement.”

Zina Bencheikh, EMEA managing director for Intrepid Travel, said: “As travel’s largest B Corp, diversity and inclusion is very close to our hearts. As travel begins to open up, now is the time for fewer words and more action.”

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